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In addition, in July 2019, the Phone Number Database first fine was handed out in the Netherlands to a hospital for violation of the AVG GDPR. Apart from the financial impact, the risk of reputational damage is even greater. We saw that in the Facebook scandal that caused many users to leave the platform . What steps Phone Number Database should you take? How do you find out if you are collecting or have collected PII? How do you delete this data and how do you prevent storage of PII in the future? Go through the following Phone Number Database Detect Here you investigate whether you have collected PII. You do this by investigating whether PII has ended up in all systems.

These are, for example, Google Phone Number Database Analytics, DV 360 and Facebook Ads Manager. In addition, you map out the reasons why this PII is collected on a website. It is very important to continue to do this periodically in order to be able to intervene as quickly as possible as soon as PII is collected (again). 2. Delete If you Phone Number Database know that PII has indeed been collected, remove it from all systems where it is stored. More importantly, getting rid of the root cause of this problem is by modifying the website so that PII no Phone Number Database longer appears in the URL. Prevent In practice, it is impossible to always prevent PII from being collected.

Think that as a company you should at Phone Number Database least be able to demonstrate that you have taken preventive (and reactive) measures. That is why it is good to start by researching which types of PII can be collected. Because many different types of data are classified as PII, it is highly company, industry possible Phone Number Database forms you may collect. Reduce the chance of collecting PII Do you collect email addresses or credit card numbers? With the right adjustments in Google Tag Manager it is possible to detect and overwrite PII before you send data to, for example, Google Analytics or DV 360. The chance that PII will be collected again in the future is much smaller.