The buying process based on attention, emotions and memory. Purchasing success is currently not determined by product price; there is something even company mailing list more fundamental. This “something” cannot be monetized; it is an added value that the consumer perceives unconsciously. Neuromarketing tries to explain why. Basically, it's a mix of science and marketing that will give you clues to create a successful conversion strategy. 1 empathy 2 · from users to addicts 3 neuromarketing, the antidote to opening rate problems 3.1 ► the section 3.2 ► the body 3.3 ► footer 3.4 related publications: envia hasta 75,000 free emails! · empathy this is the first piece of advice I would give you if you want to properly apply Neuromarketing to your strategy. It is always said that it is essential to put oneself in the place of others, and in this field, it is a must. How will you connect with users if you don't investigate their thoughts and emotions? The first guinea pig should be yourself. Think of a situation that causes you the emotion you want to evoke in your prospects. For example, if you are going to induce a state of happiness in your audience, you have to think about all those situations, words and stories that awaken that feeling in you. Once you've done the analysis, it's time to understand your target audience's interests and preferences to tailor those situations and deliver the experience they're looking for. Here is a good example: Imagine that you are a hunting lover, that you like to go out on sundays to hunt with your friends, however, your potential customers are animal advocates. This forces you to adapt this scenario to the interests of your users, you could talk about the feeling of getting out of your house on a sunday to take a walk in the woods where you can see beautiful wild animals, because that would make those users happy. First you need to think about their well-being, only after they are happy, you can think about achieving your goal. You need to create a connection between you, as a brand, and them, as potential customers. Therefore, it is important to emphasize that if you want to connect with your users in a special