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How to turn a problem into a business

Writer's picture: Argyris KaninisArgyris Kaninis

Many aspiring founders kick off their startup journey by looking for ways to turn a profit. 


Before you’re ready to ask "How can I make money?”, you should be able to answer the question "What problem can I solve?"


This mentality shift completely changes how you ideate, plan, and build your business.


Here are some tips on how to turn a problem into a business:


→ Focus on a problem that is either not yet solved or one you can solve better than existing solutions


→ Research the market thoroughly to quantify the size of the problem audience

Approach solving the problem creatively in a creative, superior way


→ Don't start by focusing on money - focus intensely on understanding the problem and solving it


→ Offer an exceptionally better solution that delivers real value to users


→ Refine your model through continuous improvement and customer feedback


→ Adapt quickly to market changes while staying true to your core solution


→ Stick to your core mission and values, let them guide everything


→ Assemble a great team united behind solving the problem and serving customers


→ Deliver an outstanding product and revenue will follow


By diving deep into the problem before ever discussing monetisation, your business will be centred around user value. This is the foundation for sustainable growth and impact.

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15 Kommentare


Isha Mittal
Isha Mittal
5 days ago

Great insights on turning problems into business opportunities! Your points really highlight how identifying everyday challenges can lead to successful ventures. For example, the growing demand for student accommodation in Liverpool has inspired many to create innovative housing solutions that cater to students' specific needs. It's all about spotting a gap in the market and providing value, just like you mentioned. Thanks for sharing such an inspiring post!

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Isha Mittal
Isha Mittal
30. Jan.

"Great insights on turning a problem into a business! A perfect example of this in action is the student accommodation in London market. With the growing demand for housing in the city, many entrepreneurs have successfully turned the challenge of limited and expensive student housing into a thriving business by offering flexible, affordable, and quality accommodation options. It’s amazing how innovation can meet student needs, especially during times like COVID-19, when students are seeking safe and convenient places to live. Thanks for sharing these ideas!"

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25. Jan.

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