How to turn a problem into a business

Many aspiring founders kick off their startup journey by looking for ways to turn a profit. 

Before you’re ready to ask "How can I make money?”, you should be able to answer the question "What problem can I solve?"

This mentality shift completely changes how you ideate, plan, and build your business.

Here are some tips on how to turn a problem into a business:

→ Focus on a problem that is either not yet solved or one you can solve better than existing solutions

→ Research the market thoroughly to quantify the size of the problem audience

Approach solving the problem creatively in a creative, superior way

→ Don't start by focusing on money - focus intensely on understanding the problem and solving it

→ Offer an exceptionally better solution that delivers real value to users

→ Refine your model through continuous improvement and customer feedback

→ Adapt quickly to market changes while staying true to your core solution

→ Stick to your core mission and values, let them guide everything

→ Assemble a great team united behind solving the problem and serving customers

→ Deliver an outstanding product and revenue will follow

By diving deep into the problem before ever discussing monetisation, your business will be centred around user value. This is the foundation for sustainable growth and impact.