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What does it take to get a new startup off the ground?


When launching a startup, the initial stages set the course.


That’s why it’s important to get the fundamentals right to fuel your growth.


Here are six key tips to maximise your chances of success:


  • Find your core. Identify a real problem you want to solve. Build your mission and stick to it. Use it as your anchor for the next steps.

  • Assemble the right team. A talented, aligned founding team is essential. Seek out balanced skill sets that shape your mission.

  • Focus on traction. Prioritise gaining real-world traction and validation through pilots and early adopters. Build the momentum to make your startup more attractive.

  • Set clear OKRs. Align everyone to Objectives and Key Results that ladder up to your core goals. Setting quarterly or monthly OKRs keeps teams focused on measurable outcomes that drive progress towards the startup's overarching vision.

  • Learn to be agile. Embrace an agile methodology in everything you do; modify offerings based on user feedback. Iterate quickly. Avoid over-engineering before product-market fit.

  • Build strategic partnerships. Not every team can do everything alone. Find partners who fill capability gaps and provide growth accelerators.


There are no shortcuts to laying the foundation in the early days.


Build the core, get your team aligned with your vision, and learn to be agile to get your startup ready for anything that comes next.

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These six key tips for launching a startup are invaluable insights for any entrepreneur embarking on the journey of building a successful business. Finding a genuine problem to solve and sticking to a clear mission provides a solid foundation for growth. Additionally, assembling a talented and cohesive team with diverse skill sets is crucial for navigating the challenges ahead. Prioritizing traction and setting clear OKRs ensure that progress is measurable and aligned with the startup's goals. Embracing agility and continuous iteration based on user feedback fosters innovation and adaptation, essential qualities for success in today's dynamic market. Finally, strategic partnerships can provide valuable resources and accelerate growth. Overall, these tips underscore the importance of laying a strong foundation in the…

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